Position Overview:
The TikTok Livestreaming Operations Specialist will be responsible for managing and optimizing livestreaming operations for TikTok. The ideal candidate should be sensitive to data and understand consumer behavior, develop marketing strategies, and be accountable for GMV, including GMV/traffic, click-through rate, conversion rate, etc. Additionally, they should be able to analyze and improve performance, and develop and implement strategies based on insights.
Responsibilities:
- Develop marketing strategies by analyzing data and consumer needs. Be responsible for GMV, including GMV/traffic, click-through rate, conversion rate, etc. Develop reports and improvement strategies based on these metrics.
- Analyze data and performance metrics to gain insights and develop strategies for improvement. Provide feedback on activities and livestreams and develop strategies to enhance their success.
- Develop convincing scripts and dialogues by carefully exploring consumer needs.
- Develop optimization solutions for livestreaming rooms, including visual optimization, content quality, and live streamer presentation atmosphere, based on the current state of livestreaming.
- Follow up with live streamers, monitor back-end interactions and assist in resolving livestream issues by proposing reasonable solutions.
- Maintain good order in the livestreaming rooms, assist live streamers in creating an active livestreaming atmosphere, and handle various unexpected situations that arise.
- Be responsible for recording and analyzing data after each livestreaming session.
- Record and follow up on fans/followers interactions during livestreams, respond to their questions, and make content repairs.
Requirements:
Clear thinking, good network sensitivity, and good at capturing hot topics.
Good communication skills, enthusiastic and lively, and proficient in Malay, English and Chinese.
Proficient in office software.
Familiar with the operating procedures of mainstream new media platforms such as Kuaishou, Douyin, TikTok, etc., and have relevant practical experience.
Excellent organizational and coordination skills, a positive work attitude, innovation spirit, and team spirit, with strong communication skills.
Outgoing and confident, with strong language communication skills.
Strong sense of responsibility, strong adaptability, agile thinking, able to handle unexpected situations during livestreaming, and passionate about work.
Strong project coordination ability for the project, high professional quality, and able to withstand strong work pressure.